Pinpoint Safety Management

Software Product Intro Video

I was approached by a client who developed legal case management software to create an intro video for their new venture, a SaaS product that would manage and coordinate active shooter school lockdowns and drills.

The greatest challenge of this project was designing a video that was engaging and informative but not overly dark, given the subject matter. The second hardest part was directing the live shoot in Baltimore from my office in Atlanta, via Skype.