Design Discovery Survey

Name(Required)

First Last

Company Name

Email(Required)

Website(Required)

Perception

1. What are 3 emotions or feelings a customer should feel about your brand and product/service?(Required)

Rank them 1 - 3 in terms of importance (ex: Excited, Calm, Happy, etc.) More expressive and specific emotions are more helpful.

2. What are 3 characteristics you want your brand to portray?(Required)

Rank them 1 - 3 in terms of importance (ex: Professional, Innovative, Reliable, etc.)

3. If you had to describe your brand in one-word adjectives, what would they be?(Required)

(ex: Eco-friendly, Sophisticated, Trustworthy)

4. Do you have a preference for colors - Bright, Bold, Pastels, Earthtones?(Required)

Exploration Fuel

5. Please list who you consider to be your 5 biggest competitors.(Required)

6. Please list 5 of your favorite brands that you would like us to use as "inspiration." Please let us know what you like most about them (or don’t like).(Required)

(Referencing totally different industries here can be very helpful! (ex: Apple - the way they...)

7. Describe your primary audience: Age, Occupation, Income, Hobbies/Recreational Activities, Purchasing Habits.(Required)

(Use as much detail as possible in profiling your target customer. Profile more than one type if appropriate)

8. What are the key reasons why the target audience chooses your company’s product/service?(Required)

(Cost, Service, Value, etc.)